CV

 

Work

Formlabs

JUN 2018 - PRESENT: PRODUCT MARKETING

Led communication around hardware, software, and materials launches for a 500+ person hardware company that makes industrial 3D printing technology affordable and intuitive. Created and presented messaging for new products, including major hardware releases Form 3, Form 3L, and Fuse 1; revamped processes; created, edited, and coordinated blog, email, and social content; turned technical specifications from product and engineering into digestible assets to create cohesive internal and external campaigns on tight deadlines. Led messaging for new product line tied to digital manufacturing conference, connecting product message and brand mission.

SEP 2016 - JUN 2018: CONTENT STRATEGIST

Rapidly familiarized myself with 3D printing, digital manufacturing, and other highly technical fields and verticals (such as dentistry) to create and coordinate a wide range of content targeted primarily toward professional engineers and product designers, including blog posts, podcasts, videos, social media, product copy, and sales enablement. Helped establish editorial processes and workflows.

Wistia

JUN 2016 - SEP 2016: SENIOR ENGAGEMENT STRATEGIST

Organized and executed content campaigns focused on lead generation, nurturing, engagement, and retention. Collaborated with product, sales, success, and growth to determine content topics and needs. Assisted with monthly reporting, ensuring cohesion across campaign goals, brand voice, and team goals. Managed automated campaigns in HubSpot to nurture leads from webinars, events, and on-site email signups.

AUG 2011 - JUN 2016: CONTENT STRATEGIST

Starting when Wistia was a team of 12, I moved from writing and editing the company blog to leading the content, community, and social team. During that time, we grew our email subscriber list by 1900%, grew our blog pageviews by over 100%, did several major overhauls of our blog design and strategy, launched a library of evergreen videos and guides, and grew a close- knit, enthusiastic online community of video producers.

Education

Continuing Education

Intro to Sustainability, FIT, Summer 2019
Product Design I, Pratt University, Spring 2019

Tufts University, 2011

BA, Cum Laude, Sociology, Communications and Media Studies
Communications Assistant, Advancement Comm. Dept.
Publicity Director, WMFO Freeform Radio
Art Director, Tufts Observer Magazine
Student Supervisor, Brown & Brew Café