Project: Formlabs Color Kit (2018)

Formlabs Color Kit is an experimental product that allows product designers, engineers, educators, medical professionals, and others to create their own 3D printing resin for Formlabs 3D printers in a custom color by mixing pigments into the base. For this project, I collaborated with the creative team to concept a fun video to guide people through how this unusual product works, with a more quirky style than the company’s usual pragmatic voice, in addition to leading product messaging and copywriting.

Product page copy from  Formlabs Standard Resins  page

Product page copy from Formlabs Standard Resins page

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